Account Based Marketing (ABM) has become one of the most powerful B2B strategies for driving revenue and customer loyalty. Instead of casting a wide net, ABM focuses on personalized campaigns targeting high-value accounts, ensuring better engagement and higher ROI.
In 2025, ABM software is powered by AI, predictive analytics, and automation, enabling marketing and sales teams to deliver more relevant, personalized experiences. Let’s explore the top ABM platforms of 2025.
Top Account Based Marketing Software in 2025
1. Demandbase
Demandbase is one of the most recognized ABM platforms, offering account identification, intent data, engagement tracking, and AI-powered personalization. Its robust integrations with CRM tools like Salesforce make it a favorite for large B2B enterprises.
2. 6sense
6sense leverages AI and big data to identify buyer intent signals, predict opportunities, and guide campaigns. It helps businesses focus on the right accounts at the right time.
3. Terminus
Terminus is a full-featured ABM platform designed for engagement across multiple channels including ads, email, chat, and LinkedIn. It’s particularly strong in orchestrating multi-channel campaigns with personalization.
4. HubSpot ABM Software
HubSpot provides ABM functionality directly within its CRM. It’s an excellent choice for SMBs and mid-sized businesses, offering seamless ABM workflows, account targeting, and reporting—all in one ecosystem.
5. RollWorks
RollWorks (a division of NextRoll) is popular among growing B2B companies. It provides account targeting, retargeting campaigns, and intent data with easy-to-use dashboards and competitive pricing.
6. Madison Logic
Madison Logic helps enterprises run global ABM campaigns, aligning messaging with buying journeys. Its ML Platform delivers multi-channel content syndication, account intent data, and pipeline acceleration.
7. Engagio (part of Demandbase)
Engagio continues to be a trusted ABM solution under Demandbase. It enables advanced account scoring, attribution tracking, and personalized sales orchestration.
8. Triblio
Triblio offers a scalable ABM platform with personalized web experiences, sales activation, and account-based advertising. It’s well-suited for mid-market organizations.
9. Jabmo
Jabmo focuses on ABM for manufacturing, healthcare, and life sciences industries. It offers strong omnichannel targeting and buyer journey analytics tailored for specialized B2B verticals.
10. Adobe Marketo Engage
Marketo, now part of Adobe, offers advanced ABM capabilities with account targeting, AI-driven nurturing, and analytics. It’s a go-to solution for enterprises already using Adobe Experience Cloud.
Comparison Snapshot
| ABM Platform | Key Strengths | Best For |
|---|---|---|
| Demandbase | AI-powered personalization, CRM integration | Large enterprises |
| 6sense | Predictive intent data, AI analytics | Growth-focused B2B companies |
| Terminus | Multi-channel engagement campaigns | Marketing orchestration teams |
| HubSpot ABM | Built-in CRM, ease of use | SMBs & mid-sized businesses |
| RollWorks | Retargeting, intent data, affordability | Growing B2B startups |
| Madison Logic | Global multi-channel campaigns | Enterprises with global reach |
| Engagio | Attribution tracking, orchestration | Sales-focused enterprises |
| Triblio | Web personalization, ABM ads | Mid-market companies |
| Jabmo | Industry-specific ABM (healthcare, manufacturing) | Niche B2B sectors |
| Adobe Marketo | AI nurturing, Adobe ecosystem integration | Adobe-powered enterprises |
Key Benefits of ABM Software in 2025
- AI-driven personalization ensures hyper-targeted campaigns.
- Predictive analytics identifies accounts most likely to convert.
- Sales and marketing alignment leads to more effective pipeline management.
- Multi-channel campaigns improve engagement across web, email, and ads.
- Compliance-friendly tools ensure GDPR and data security standards.
Conclusion
In 2025, the best ABM software enables companies to deliver personalized experiences, align marketing and sales, and accelerate pipeline growth. Platforms like Demandbase, 6sense, HubSpot, and Marketo are pushing the boundaries with AI, intent data, and automation.
Choosing the right ABM tool depends on your business size, industry, and campaign complexity. For startups, RollWorks or HubSpot may fit best, while Demandbase, Marketo, or 6sense excel for enterprise-grade needs.
This article was written by Hire Tech Firms.