1. 6sense
6sense leverages AI and predictive analytics to identify buyer intent and prioritize high-value accounts.
Best For: B2B organizations targeting enterprise-level accounts.
2. Demandbase
Demandbase offers account-based marketing solutions with intent data and AI-driven insights.
Best For: Companies seeking ABM-focused buyer intent tools.
3. ZoomInfo Intent
ZoomInfo tracks buyer behavior across websites and digital channels to provide actionable insights.
Best For: Teams needing real-time intent data to drive sales.
4. Bombora
Bombora aggregates intent data from multiple sources to identify companies showing purchase signals.
Best For: B2B marketers looking for high-quality intent data.
5. Clearbit
Clearbit enriches CRM data and provides intent signals to improve lead prioritization and conversion.
Best For: SMBs and mid-market companies integrating intent insights with marketing tools.
6. TechTarget Priority Engine
TechTarget helps identify active buyers and track their engagement with content and campaigns.
Best For: Technology companies targeting IT decision-makers.
7. Lattice Engines (now part of Dun & Bradstreet)
Lattice Engines uses AI to analyze buyer intent, segment prospects, and prioritize sales outreach.
Best For: B2B enterprises needing predictive lead scoring.
8. LeadSift
LeadSift monitors social and web behavior to uncover intent signals for actionable leads.
Best For: Companies leveraging social data for buyer intent insights.
9. InsideView Apex
InsideView provides buyer intent insights and account intelligence to improve sales and marketing alignment.
Best For: Businesses aiming for data-driven account-based strategies.
10. EverString (now part of ZoomInfo)
EverString combines predictive analytics and intent data to help prioritize high-value prospects.
Best For: Enterprises focused on predictive lead scoring and targeting.
How to Choose the Right Buyer Intent Software
When selecting buyer intent software in 2025, consider:
- Data Accuracy – Quality of intent signals and sources.
- Integration – CRM and marketing automation compatibility.
- Scalability – Ability to handle growing accounts and leads.
- Ease of Use – Intuitive interface and reporting dashboards.
- Budget – Subscription costs versus ROI on sales and marketing efforts.
Final Thoughts
The best buyer intent software in 2025 helps organizations identify high-value leads, shorten sales cycles, and increase conversion rates. Tools like 6sense, Demandbase, and Bombora are leading solutions for B2B businesses looking to leverage intent data effectively.
This article has been written by Hire Tech Firms. At Hire Tech Firms, we provide expert insights and comparisons to help businesses choose the best software solutions for buyer intent tracking and sales acceleration.