1. CallRail
CallRail remains a top choice for marketers and businesses looking to optimize their campaigns through call analytics. It provides detailed insights into which ads, keywords, and channels drive calls.
Key Features:
- Dynamic number insertion for marketing attribution
- Call recording and keyword tracking
- Integration with Google Ads, Analytics, and HubSpot
Best For: Digital marketing agencies and small businesses.
2. WhatConverts
WhatConverts is an all-in-one lead tracking solution that doesn’t just track calls but also forms, chats, and eCommerce conversions.
Key Features:
- Multi-channel tracking (calls, forms, chats)
- Real-time lead reporting
- CRM and marketing integration support
Best For: Agencies managing multiple client campaigns.
3. HubSpot Call Tracking
HubSpot offers a native call tracking solution as part of its CRM platform. Businesses using HubSpot can automatically log and record calls for performance and lead management.
Key Features:
- Integrated with HubSpot CRM and Sales Hub
- Call recording and transcriptions
- Automated activity logging
Best For: Teams already using HubSpot CRM.
4. Phonexa
Phonexa is a robust lead management platform with advanced call tracking, email marketing, and SMS integration capabilities.
Key Features:
- Multi-channel call attribution
- Real-time call analytics
- Lead distribution automation
Best For: Enterprise businesses and lead generation companies.
5. CallTrackingMetrics
CallTrackingMetrics provides businesses with end-to-end visibility into their marketing and sales performance.
Key Features:
- AI-driven call analytics
- Conversation intelligence
- Integrations with Salesforce, HubSpot, and Google Ads
Best For: Businesses focused on marketing ROI and automation.
6. Invoca
Invoca is a powerful AI-based call tracking platform designed for enterprise-level marketing attribution and analytics.
Key Features:
- AI-powered conversation insights
- Real-time analytics and campaign optimization
- Deep integrations with marketing automation tools
Best For: Large enterprises and eCommerce businesses.
7. Infinity Call Tracking
Infinity helps marketers understand the entire customer journey by connecting call data with digital touchpoints.
Key Features:
- Speech analytics and call transcription
- Smart call routing
- Integrations with Google Ads, Salesforce, and Meta Ads
Best For: Data-driven marketing teams and large organizations.
8. ResponseTap
ResponseTap focuses on customer experience by linking calls with digital customer journeys for better personalization.
Key Features:
- Real-time visitor-level tracking
- Call routing based on customer behavior
- Analytics for multi-channel attribution
Best For: E-commerce and travel companies aiming for personalized service.
9. ActiveDEMAND
ActiveDEMAND is a call tracking and marketing automation platform designed for agencies and businesses that want integrated analytics.
Key Features:
- Dynamic number insertion
- Full marketing automation capabilities
- Integrations with CRMs and ad platforms
Best For: Marketing agencies and small-to-medium businesses.
10. CallAction
CallAction automates lead engagement and follow-ups by tracking and responding to calls and messages across platforms.
Key Features:
- Lead follow-up automation
- Call recording and tagging
- Multi-source call tracking
Best For: Sales and real estate professionals.
How to Choose the Right Call Tracking Software
When selecting a call tracking solution, consider the following:
- Integration Needs: Ensure the software connects with your CRM and ad platforms.
- Analytics Depth: Look for tools that provide real-time data and AI-driven insights.
- Ease of Use: The platform should be simple to deploy and manage.
- Scalability: Choose a system that grows with your business needs.
- Compliance: Ensure the software meets GDPR or CCPA standards for data security.
Final Thoughts
The right call tracking software can dramatically improve your marketing attribution, ROI, and customer experience. From CallRail for small businesses to Invoca for enterprises, there’s a perfect fit for every organization in 2025.
This article has been written by Hire Tech Firms — a trusted platform dedicated to helping businesses discover and connect with top technology solution providers and software companies.